How it started: Founded in 2018 raising around 17 mio USD
started its journey with a huge airdrop for a global distribution of its $VRA token for a better and faster adoption and use of the token. As that's its use case: being earned, spent and USED. /2
To start off with the latest accomplishments:
starts to enter niches as the esports industry. On their esportsfightclub platform they launched one of the biggest tournaments for
(100+mio downloads) in cooperation with:
/3
The tournament recently ended and it couldn’t be a bigger succes. 1000+ amateur teams participated including major pro teams as
. Hosting the first esports tournament where amateurs played against pros broadcasted to 8.6+ mio viewers globally. /4
So what’s technically the use case of a blockchain based video platform? With steady growth in the video/streaming industry there is a correlated growth in the online advertising segment which loses yearly millions of dollars due to fake traffic, views and bots. /6
This results in increasingly wrong target markets for consumers which hurts advertiser, publisher and viewer equally. That's where
puts their focus on. Their innovative „Ad Stack“ technology enables a secure and easy way of monetization within the ecosystem.
Besides the Ad Stack technology their patent-pending "proof of view" concept allows to verify all impressions through their pay-to-earn/view-to-earn model giving all parties the necessary security/transparency for a functioning ecosystem as bots, ad-frauds etc are eliminated. /8
The Ad Stack allows tokenized rewards ($VRA) for watching content of your favourite publishers as well as loyalty programs. Earned $VRA are tranfered to the VeraWallet. The VeraWallet is not only a wallet, it’s the whole PAYMENT SYSTEM.
The whole business model is based on multiple sources of revenue. Besides the already mentioned ad rewards there are gaming jackpot tournaments, game subscriptions and many more. Making it a profitable model for all attending parties. /10
With 72.000+ VeraWallet user and a growth of 156% in a year,
takes great steps towards mainstream. They integrated their SDK product into most major platforms like YouTube, Twitch, Vimeo creating a range of 2+ mio publisher and 100+ billion monthly views /10
Circ. / Max. supply: 3.880.889.139/10.839.985.784 Rank: 879 Comparable competitor: $THETA (MC: 720 mio, almost 300x $VRAs MC) With steady progress and growth in a thriving industry
has an immense growth potential /11
What comes next for
? Well they just published an article about their future roadmap, updates, projects and products! Take a look and as always do your own research. /12
VRA GEM - Long Term Bag